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Best Practices - Tying Performance to Customer Satisfaction - summary

  • Customer Experience

Courtesy: Greg Coleman, Principal / Vice President Strategic Programs of Service Strategies Corporation

When looking at how companies measure employee performance, it’s clear that there is wide variation across the industry in terms of incorporating customer satisfaction into the mix. In past years, we have observed that companies were generally doing a poor job in linking performance to satisfaction. While improvements in this area have been seen recently, many companies are still struggling to enhance their process for linking performance to satisfaction.

One of the key factors required to link satisfaction to employee performance is having sound methods to collect the satisfaction data.

Those companies that are successfully tying satisfaction to performance are doing so for several reasons. The most important ones are mentioned in the ful article.

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See also

De waarde van een loyale klant - Klanttevredenheidsmeting (samenvatting)
Using Customer Experience to make Strategic Service Management an Operational Reality
Using Customer Experience to make Strategic Service Management an Operational Reality - Summary
Using the customer interface to understand the Customer experience and give the brand a post-recession boost (summary)
Why surveys fail to tell the whole truth; or, how successful suppliers really try to understand their customers (summary)
Why surveys fail to tell the whole truth; or, how successful suppliers really try to understand their customers
Praktische tools en methoden voor merkgedreven service strategieën

 

 

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