In the past customer satisfaction meant measuring if a product fulfilled the demands and wishes of the customer. .
The contemporary meaning of customer satisfaction goes much further. It is not only about the specific demands of the product but also about the users perception of a product, and the service involved with it. In some cases we can only talk of an invisible and intangible service. For products it can be said that the measured quality also is reality. For the measurement of quality of a service there is another important dimension involved; the perception of the customer.
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