Customer Insight - What Customers Really Want - Webinar

Webinar

Start: 15 Mar 2012 16:00

End: 15 Mar 2012 17:00

Timezone: Europe/Amsterdam

Thursday, March 15, 2012 - virtual event - Time zone CET

Overview

Most successful service businesses have adopted a brand driven service strategy and are transforming to a service led, customer focused business. For successful implementation of such a strategy and transformation, it is crucial to get closer to your customers and manage your business from an outside-in perspective.

This requires adequate and actionable customer insight and an ongoing maintenance of this customer insight. Insight on customer expectations, needs, value perception and experience with your brand, products and services. This insight will act as a key driver in improving your services and customer experience – resulting in growth.

Challenges in gaining accurate and actionable customer insight that you may be experiencing are:

Insufficient insight in: customer expectations, needs and perception of your brand, products and services.
Insufficient insight in performance towards customers, such as loyalty or retention
Poor customer retention or customer satisfaction
Limited meaningful action coming out customer feedback
Uncertainty as to whether your company is taking the right approach in customer feedback

Agenda

Learn how to:

Deal with the main challenges for capturing adequate customer insight
A mix of mechanisms that can help you overcome these challenges
Examples of applying advanced feedback methods

The upcoming Customer Insight - What Customers Really Want webinar by Noventum; will share effective customer feedback methods and best practices that have been implemented by many successful service organisations worldwide, that will enable you to activate the key driver in improving your services and customer experience – resulting in growth. Join senior managers and executive peers, from various industries around the world to explore the most effective methods for Customer Insight and better understand what customers really want.

About Noventum’s Service Innovation Programme

Service business can provide unlimited profitable growth opportunities. The challenge is to identify the right ideas and execute successfully without reinventing the wheel. Service Innovation happens when smart and experienced industry leaders from various backgrounds, meet and discuss their challenges and exchange their knowledge and experiences. Noventum facilitates this by matching the people and their challenges with right focus groups, organising community groups. We research the topics, report on trends and best practices, validate findings, transfer knowledge, and provide strategic advisory and transformation services to put the valuable ideas gained into practice, transforming your service organisation into profitable growth.

Who Should attend?
This webinar is aimed at service managers or directors with a responsibility for service delivery,customer experience, and customer feedback monitoring. Please note the event is not open to consultants.

Date:

March 15, 2012

Time:

16:00

Location:

virtual event - Time zone CET, virtual event - Time zone CET

Contact information:

Noventum Service Management

Host:

Noventum Service Management Consultants, virtual event - Time zone CET

http://www.noventum.eu